20+ Interesting Affiliate Marketing Statistics You Should Know [2021]

Affiliate Marketing is one of the promising marketing strategies to drive sales and generate passive income.

It’s a billion-dollar industry and isn’t slowing down anytime soon.

A lot of businesses and startups are now taking advantage of this strategy to grow their venture.

This post will take a look at some of the relevant affiliate marketing statistics and facts you need to know.

Without further ado, let’s jump in and take a look.

A multi-billion dollar industry

Based on data from Statista, affiliate marketing spending in the United States is due to reach $8.2 billion by 2020 from $5.4 billion as recorded in 2017.

statista affiliate marketing spending forecast united states

In 2017, the Awin Report also published that advertisers invested an estimate of $13 billion in affiliate marketing in that same year.

This rising industry figure is proof that affiliate marketing is here to stay and will continue to thrive for a long time.

81% of advertisers in the United States use affiliate marketing

Advertisers are product owners who leverage affiliate content to increase brand awareness and sales for their products.

A report by Forrester commissioned by the top affiliate network (Rakuten) published that 81% of advertisers in the United States use affiliate marketing to skyrocket growth for their business.

Plus, more than 80% of these advertisers also channel over 10% of their marketing budgets to affiliate programs.

This shows how affiliate marketing has switched into an important growth marketing tactic not to be overlooked.

84% of publishers in the United States use affiliate marketing

According to the same report by Forrester commissioned by Rakuten, 84% of publishers in the United States use affiliate marketing to earn income with their content.

Plus, more than 50% of the U.S affiliate publishers surveyed in this report said that affiliate marketing accounted for over 20% of their annual revenue.

Interest in “affiliate marketing” on search had increased over 200% from 2015

According to data from Google Trends, search interest on the keyword query “affiliate marketing” has increased consistently and is up over 200% between 2015 and 2020.

*IMG: Google Trends Chart.

From the chart above, you can see how search interest for affiliate marketing has increased over the past years.

This is largely due to the rise of online shopping over the conventional brick-and-mortar retail shopping experience retail.

Most top affiliate networks have over 100K active affiliate marketers

Many small business owners and large enterprises rely on affiliate networks to get more traffic and sales for their products.

This is largely due to the influx of affiliates on most of these affiliate networks.

By doing simple research, you’ll discover that most of them have at least 100K active affiliate partners signed up for their services.

For example:

  • Amazon Associates has 2,000,000+ affiliate partners
  • Awin has 205,000+ affiliate partners
  • ClickBank has 100,000+ affiliate partners
  • ShareASale has 700,000+ affiliate partners
  • Rakuten has 150,000+ affiliate partners

85% of online shoppers perform a Google search before buying any product

Most consumers look for information online about desired products before buying to be on the safe side.

According to a research paper by Kenshoo, it is reported that 85% of online shoppers make a search on Google for ideas and information before purchasing a product.

Typically, they search for content containing information about their desired product such as product guides, affiliate reviews, comparisons, product tutorials, and more.

This makes affiliate marketing and search visibility important for getting conversions and sales.

Most web users in the United Kingdom use a price comparison website

IAB UK collaborated with PwC on a study about measuring the value of the United Kingdom affiliate market.

They concluded that from 2015 to 2017, using price comparison websites was the most common affiliate activity among UK web users.

They also included several other affiliate activities performed by UK web users which include visiting loyalty or coupon websites and consulting authority sites.

81.4% of affiliates promote B2C products or services

Data from a slightly outdated AffStat’s annual affiliate marketing benchmark report published in 2016 shows that 81.4% of affiliate marketers promote B2B affiliate products or services.

This reveals that the majority of affiliate marketers work with affiliate programs in the B2C sector and the minority (18.6%) focus on B2B products and services.

As for the categories most affiliate marketers are choosing products from, here’s the top 5:

  • Computer and Electronic – 40%
  • Clothing and Apparel – 31%
  • Online Services – 30%
  • Accessories – 29%
  • Beauty – 28%

69% of affiliate marketers use SEO as a traffic source to promote affiliate products

Data from AffStat’s annual affiliate marketing benchmark report published in 2016 shows that the top traffic sources for the top affiliate product categories include:

  • SEO – 69%
  • Social networks – 67%
  • Blogging – 64%
  • Email marketing – 41%

Blogs and content websites generated almost 40% of affiliate publisher commissions in the United States

Based on the Awin Report in 2020, it is reported that blogs and content websites earned close to a 40% share of publisher commissions in the U.S.

71% of affiliate publishers in the United States work with 3 or more networks

According to the report by Forrester, 71% of affiliate publishers in the U.S. actively work with 3 or more affiliate networks. It was also reported that only 6% work with one affiliate network.

In the same vein, the report by AffStat published that 42% of affiliate publishers work with 1–10 affiliate programs.

35% of affiliate publishers make a minimum of $20K in annual revenue from affiliate marketing

According to the benchmark report by AffStat, it is reported that 35% of affiliates revealed they earned at least $20,000 in annual revenue from their affiliate marketing efforts

Over 80% of brands have active affiliate programs

Statistics from Mediakix show that over 80% of brands have affiliate programs.

This shows that brand owners are starting to leverage affiliate marketing to make more profit on little or no investment.

Almost 25% of all affiliate programs are in the fashion industry

According to a study from AM Navigator, the fashion industry owns nearly 25% of all affiliate programs while sports and outdoors follow with 18% and health and beauty with 14%.

Home, electronics, and travel are other industries that are flourishing with a high number of affiliate programs.

40% of marketers globally consider affiliate marketing a must-have skill to learn

Affiliate marketing statistics from BloggingX show that 40% of marketers worldwide consider affiliate marketing an essential skill to learn.

Nearly 79% of marketers use affiliate marketing to engage existing customers

Affiliate marketing stats from Get Cake shows that 79% of marketers engage their existing customers using affiliate marketing.

Further stats show that about 83% of affiliate marketers use it to boost overall brand awareness.

Almost 65% of affiliate marketers generate traffic by blogging

Based on affiliate stats by Awin, nearly 65% of affiliate marketers depend on blogging and content marketing to drive traffic for affiliate marketing.

40% of US merchants reveal affiliate programs as their top customer acquisition channel

According to global affiliate marketing statistics from Backlinko, about 40% of US merchants declare affiliate programs as their top customer acquisition channel.

Half of all affiliate traffic comes from mobile devices

According to stats by Call Hippo, 50% of all affiliate traffic is coming from mobile devices.

This stat shows that smartphone technology penetration is massively growing and buyers tend to use mobile devices more.

74% of US online shoppers search multiple affiliate sites before purchasing

Based on an affiliate marketing research by CyberCash Worldwide, it is revealed that 74% of US shoppers check multiple affiliate websites online before buying a product.

This stat proves that the majority of US shoppers love to play safe by evaluating multiple options to find the best deal before taking out their credit cards and making a purchase.

Final thoughts

From the affiliate marketing statistics presented in this post, we’re right to boldly say the industry is thriving and opportunities abound.

Affiliate marketing should no longer be overlooked.

It has switched into an important tactic for growth marketing.

There’s a whole lot of benefit from affiliate marketing, from both a merchant and marketer angle.

And I’m pretty sure this post has given you much-needed insight on how to use this strategy to grow your business venture.

Would love to hear your thoughts about affiliate marketing below.

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