ClickFunnels Vs LeadPages Review 2020 – The Ultimate Landing Page Builder Comparison
Hey there, Welcome to my ClickFunnels Vs LeadPages Review 2019.
Every online business needs leads to survive.
To attract leads to your business, you need to create visually appealing landing pages that are capable of trapping the attention of your potential customers and selling them your offer effortlessly.
A survey from WISHPOND last year which compiled conversion rate data from about 146 landing pages ranging from B2C to B2B companies, shows that the average conversion rate of a B2B landing page is around 13.28 percent & 9.87% for B2C landing pages.
This is why good looking landing pages are extremely important.
To make cool landing pages, You need to acquire a landing page builder such as LeadPages or ClickFunnels.
In this in-depth Landing Page Builder Comparison review, I’ll uncover the features of both softwares, do a close comparison and recommend the one I believe is suitable and best for your business.
Before we dive into the features of each individual tool, let’s understand the difference between a landing page and a sales funnel.
What is a Landing Page? – ClickFunnels Vs LeadPages
A landing page is a web page designed to acquire valuable user information from a new website visitor in exchange for an offer or value.
It could be an email opt-in page, a sales page, a product listing page or any other type of page where you want your visitor to take an action.
Usually, it’s a give and take scenario.
Your website visitors drops something in exchange for your offer.
In online marketing, the goal of every business is to acquire new web visitors with an attractive and responsive landing page.
For your visitors to be compelled to take your desired action, your landing page has to be convincing and attractive enough.
To create a landing page that’s attractive and compelling, you need to make use of landing page builders like LeadPages or ClickFunnels.
What is a Sales Funnel? – ClickFunnels Vs LeadPages
Basically, a Sales (or Marketing) Funnel is a process that takes first-time website visitors and turn them into leads, then into customers and then into brand disciples (loyalists).
It’s a guided path that web visitors move through in your sales process.
It takes cold prospects from their first contact with your brand, through a number of actionable steps resulting in one or more conversions to the last stage of the funnel where they become disciples of your brand.
Conversions are desired actions you want your web visitor, lead or customer to take.
It could be email opt-in, cheat sheet download, product purchase or webinar registration.
The aim of a great sales funnel is usually to boost sales and increase conversions.
To create a highly converting sales funnels for your business, I’ll always recommend ClickFunnels because the software was specifically built for that purpose.
A landing page is like a subset of a sales funnel so ClickFunnels outperforms LeadPages.
Moreover, Let’s look at the features of LeadPages.
What is LeadPages? – ClickFunnels Vs LeadPages
LeadPages is a powerful tool used in building highly converting landing pages.
It’s a simple drag and drop software with lots of features and can be used with zero knowledge of coding.
LeadPages assist business owners in acquiring leads for lead nurturing.
LeadPages Features – ClickFunnels Vs LeadPages
LeadPages comes with lots of features.
Let’s take a look at them:
#1: Drag and Drop Landing Page Builder.
LeadPages allows you to customize your landing page by dragging and dropping page elements like texts, images, buttons, videos, etc.
#2: Tons of Good-Looking, Mobile Friendly Templates Available.
LeadPages comes with a database of pre-designed landing pages templates you can choose from.
If you suck at design, no need to worry. You can pick any template from the database and simply edit to taste.
#3: Third Party Software Integrations.
You can integrate with various softwares while using LeadPages.
LeadPages allows you to integrate with Analytics, CRM, Email Marketing, eCommerce, Payment Processing softwares seamlessly.
To add your landing pages to your WordPress website, there’s a LeadPages plugin available for that.
You can also integrate with Drupal, Joomla, Squarespace, Weebly and Wix.
LeadPages let’s you integrate with Google Analytics to get detailed insights about your landing page statistics.
You can also integrate with Infusionsoft and Salesforce for running campaigns after acquiring leads.
If you’re running an online ecommerce store, you can integrate LeadPages with Shopify, 1ShoppingCart and Interspire to suit your business needs.
Also, LeadPages integrate with almost every email marketing software on the internet – MailChimp, GetResponse, SendReach, iContact and so much more.
For advanced B2B Campaigns and marketing automations, LeadPages allows you to integrate with Hubspot, Market and Ontraport.
LeadPages is compatible with the two most popular payment processors – PayPal and Stripe.
#4: A/B Testing Available.
LeadPages offers you A/B testing feature where you can test and try various landing page versions and select the version that works best for you.
#5: Real-Time Analytics.
LeadPages also let’s you know how your pages are performing by showing you real-time Analytics.
LeadPages Pros – ClickFunnels Vs LeadPages
#1: LeadPages was built essentially for creating great landing pages.
If you want to run a campaign and need to test various landing pages, LeadPages is your go-to-tool.
#2: LeadPages is a more excellent, mobile responsive landing page builder with tons of customization options.
#3: The tool has a intuitive drag and drop interface and you can insert lots of web page elements like text boxes, video players, social sharing buttons and more.
#4: LeadPages has a huge database of free and paid landing page templates which you can easily customize and use for your business.
#5: If you’ve got the balls for coding, LeadPages allows you to build your landing pages from scratch by including an HTML editor in the tool.
#6: You can easily integrate your LeadPages landing page to your WordPress website via the LeadPages WordPress Connector. You can also integrate LeadPages with a huge range of email marketing, ecommerce, payments and CRM softwares (see full list above).
#7: LeadPages allows you test various landing page versions with their Built-in A/B testing and conversion feature.
#8: They offer a 30-day money back guarantee
LeadPages Cons – ClickFunnels Vs LeadPages
#1: LeadPages is majorly used in creating landing pages only.
#2: There is no FREE trial period.
#3: A/B Testing & Live chat only exists in the Pro or Advanced Plan.
#4: The drag and drop feature at times is buggy and slow.
LeadPages Pricing comes in various plans. They offer monthly, annual and 2-year payment packages.
LeadPages Monthly Pricing Plan
Standard (for Home Businesses and Solopreneurs) – $37/month
Pro Plan ( for Small Businesses and Professional Marketers ) – $79/month
LeadPages Annual Pricing Plan
Standard (for Home Businesses and Solopreneurs) – $25/month
Pro Plan ( for Small Businesses and Professional Marketers ) – $49/month
Advanced Plan ( for Marketing teams and agencies) – $199/month.
LeadPages 2-Year Pricing Plan
Standard (for Home Businesses and Solopreneurs) – $17/month
Pro Plan ( for Small Businesses and Professional Marketers ) – $42/month
Advanced Plan ( for Marketing teams and agencies) – $159/month.
All LeadPages pricing plan comes with 30 day money back guarantee, mobile-responsive landing pages, unlimited traffic, access to over 100 drag and drop free and paid templates, unlimited Leadboxes and coaching calls every week.
Only the Pro and Advanced plans offer A/B split testing and LeadDigits
The Advanced plan comes with a fast start setup call, 50 additional text messaging campaigns and advanced integrations with marketing , automation and CRM softwares.
There is no FREE trial with LeadPages.
LeadPages Affiliate Program – ClickFunnels Vs LeadPages
You can easily make money promoting LeadPages as an affiliate. The only con is that you have to be a active user of LeadPages Pro account to promote the software.
You’ll get 30% Lifetime Recurring Affiliate Commissions for promoting LeadPages (ClickFunnels pays 40% and doesn’t require you to be a software user)
Leadpages Support & Community – ClickFunnels Vs LeadPages
LeadPages is a popular tool and therefore has an awesome community and support.
You can easily get answers to your queries using the tool from their in-depth knowledge base, blog, resources and even on their active Facebook group.
LeadPages also run webinars regularly to help your grow your business using their tool. Live chat is available only for Pro and Advanced members on the LeadPages app.
What is ClickFunnels – ClickFunnels Vs LeadPages
ClickFunnels is a drag & drop software that allows you create a sales funnel which includes a sales page and various landing pages that lets people navigate through in order to take specific actions (buy a product, join an email list, etc).
Co-founded by Russell Brunson (Marketing Guru & Author of popular marketing books like Expert Secrets and DotCom Secrets) in 2014, ClickFunnels has helped thousands of entrepreneurs build and establish their businesses online.
It’s arguably the most popular sales funnel builder in the internet marketing world and is currently used by over 65,000 users to build all sorts of funnels.
ClickFunnels has cool features all geared towards generating leads, increasing sales and conversions.
The software makes it easy to create different kinds of funnels – Sales funnels, Squeeze Page funnels, Opt-in/Lead capture funnels, Membership site, Product Launch funnels, Automated Webinar funnels and a whole lot more.
ClickFunnels Pros – ClickFunnels Vs LeadPages
#1. ClickFunnels is incredibly easy to use. It doesn’t matter if you’re not a very tech savvy person.
#2. ClickFunnels has one of the best Intuitive drag and drop Sales Page Builder functionality you’ll ever come across in the internet marketing industry.
#3. ClickFunnels comes with tons of Sales Page Templates. You can start using the service as soon you get the software. You only need to make a few clicks on the template for customization and integration.
#4. ClickFunnels Allows Lots of Third Party Integration. It integrates easily with any email marketing automation software whether Aweber, Mailchimp, ConvertKit or Constant Contact. ClickFunnels has its own email marketing automation software called Actionetics but this comes with the $297/month plan.
ClickFunnels also integrates with Payment Processors such as Stripe, Braintree, Paypal, and Clickbank. Webinars such as Everwebinar, Webinarjam, GoToWebinar.
Other Important Integrations includes Drip, Zapier, SalesForce, Shipstation.
Also, There’s a ClickFunnels plugin on WordPress that lets you add the sales page to your WordPress website.
#5. ClickFunnels enables users to share funnels with others.
This is another cool and impressive feature of the ClickFunnels software. All you need to do is copy the share link of the particular funnel you want to share and send it to anyone you want to share the funnel with.
Once they click the funnel share link, they can use it by importing it into their ClickFunnels account.
#6. Clickfunnels is extraordinarily fast. Using the software, you can have your sales page set up and running in little or no time.
#7: ClickFunnels allows A/B testing. If you’ll like to do A/B testing with your funnels, ClickFunnels is perfect for you.
The software comes with a built in A/B Testing. To use this feature, all you need to do is to make two separate pages for version A and B and chose the amounts of traffic you want entering into each versions.
ClickFunnels Cons – ClickFunnels Vs LeadPages
#1: ClickFunnels is a bit expensive. The StartUp plan costs $97 while the Full Etison Suite Plan costs $297.
Quite costly, right? I bet it’s due to the value the software gives.
#2: ClickFunnels Startup Plan is Limited. The startup plan allows you to create up to 20 funnels, 100 landing pages, up to 20,000 unique visitors and 3 custom domains.
#3: ClickFunnels sometimes experiences software bugs.
At times while using the software, I experience some bugs which would cause my sales pages to go down.
It doesn’t really happen often but once it does, all you can do is wait and it would be back up after a little while, maybe some hours or maybe not.
ClickFunnels Pricing – ClickFunnels Vs LeadPages
Like I said in one of the cons about ClickFunnels, its a fairly expensive software.
The ClickFunnels comes with two subscription plans – StartUp Plan and Etison Suite Plan.
ClickFunnels Software Startup plan – $97/month.
This plan comes with the funnel and landing page creation tools, 3 custom domains, maximum of 20 funnels, 100 landing pages with 20,000 unique monthly visitors.
ClickFunnels Software Etison Suite plan – $297/month.
It comes with all the Startup offers (unlimited) along with Actionetics and Backpack.
Backpack is an affiliate management system for ClickFunnels users. It’s used to set up commission rates, track impressions, clicks, and conversions, and even create multiple affiliate tiers.
With backpack, you can also give your affiliates resources and tools like product review, banner ads, promotional material and autoresponder email scripts to successfully promote your products.
The software creators are offering a 14-day FREE trial for you to try the ClickFunnels Software and see if you can make money with it before you get charged after two weeks.
NOTE: WHILE SIGNING UP FOR THE CLICKFUNNELS 14-DAY FREE TRIAL, YOU’LL BE REQUIRED TO ENTER IN YOUR CREDIT CARD DETAILS. YOUR CREDIT CARD IS NOT GOING TO BE CHARGED UNTIL THE COMPLETION OF THE 14-DAY FREE TRIAL SO YOU CAN DECIDE TO CANCEL ANYTIME.
Meanwhile, Clickfunnels offers big discounts for signing up annually.
They offer a 16% discount (2-months of free service) if you decide to pay for the software annually.
If you purchase the Funnel Hacks bundle, it comes with 6 months access to the Etison Suite (worth $1782) and bonuses which include sales funnel training and email sequences just for $997.
ClickFunnels Affiliate Program – ClickFunnels Vs LeadPages
ClickFunnels has an awesome affiliate program for users and non-users interested in promoting the software to earn commissions.
ClickFunnels pays 40% Lifetime Recurring (for the lifetime of the referred customer) Commissions on most subscription based products like ClickFunnels Startup ($97) and Etison Suite ($297).
They also pay 40% commission on one-time products purchase such as Funnel Hacks ($997) and Funnel Scripts ($497).
There are also lots of other front-end offers which are FREE plus shipping available for promotion as an affiliate like Expert Secrets, Dot Com Secrets and Perfect Webinar Script.
ClickFunnels Affiliate Program would give you all the required training, resources and unique bonuses in order to promote the product successfully.
Affiliates are paid weekly every Monday by PayPal or Check. They hold earned commissions for a 30 day period before they are released for payments to avoid refund risk due to the 30 day refund guarantee on all their products.
Once you’re a registered ClickFunnels User, you’re automatically an affiliate and can promote the product by clicking on the affiliate menu on your ClickFunnels user dashboard.
You can also promote ClickFunnels if you’re not a user of the product but it is highly advisable to promote ClickFunnels only when you’ve used and tested it personally.
If you’re interested in becoming a ClickFunnels Affiliate, check out this in-depth review on the ClickFunnels Affiliate Program.
ClickFunnels Support & Community – ClickFunnels Vs LeadPages
ClickFunnels has a great support and community to back the excellence the software delivers.
If you’re having any issue using the software, there are tons of resources to thumb through to figure out the solution in the ClickFunnels knowledge base.
They also have a live chat support which you can use to speak to a member of the ClickFunnels support team.
Asides getting support from the software customer support team, there is an ever-growing, active community of ClickFunnels users on Facebook.
The official ClickFunnels Facebook group has over 170k members. There’s another group called the ClickFunnels Avengers (majorly for affiliates) with over 30k members.
There are lots of ClickFunnels users and affiliates on both and it’s a very good platform to get answers to your numerous inquiries while using ClickFunnels.
Final Thoughts – ClickFunnels Vs LeadPages
Now, we’ve gone through the both softwares and seen the functionalities that both tools offer, Here are my Final Thoughts.
Both tools are awesome for building highly converting landing pages for acquiring and converting leads.
However, ClickFunnels has the obvious advantage due to the robust features it has.
LeadPages is an awesome tool and great landing page builder, I must confess but it offer way lesser options compared to ClickFunnels.
LeadPages does only landing page building but ClickFunnels is a very powerful tool and offers way more than just building landing pages.
It allows you create highly converting sales funnels for your business.
There are lots of similar features between ClickFunnels and LeadPages which includes: Landing Page Builder, Templates, A/B Split Testing, Two Step Opt-ins, Webinar Funnels.
ClickFunnels has more features like Email Sequencing, Share Funnels, Drip Content, Lock Membership Content and more Payment Integrations.
It also comes with Actionetics (email marketing automation platform) and BackPack (affiliate management system) on the high-end package plan (Full Etison Suite).
LeadPages is cheaper than ClickFunnels and the reason isn’t far fetched. It doesn’t offer a lot more robust features as ClickFunnels.
LeadPages is used only in building landing pages while ClickFunnels offers a lot more.
You don’t need to get extra third party softwares like web hosting, email marketing, ecommerce or even affiliate management softwares while using ClickFunnels like.
It’s all contained in one package.
Leadpages was originally built to create excellent landing pages and if that’s all you want to do, leadpages is a great option.
ClickFunnels also wants you to try their awesome software before commiting your money to them, hence they are offering you a 14-Day FREE Trial.
ClickFunnels is slightly expensive but no other tool provides the same features you’ll get with the Sales Funnel Builder.
A/B Split Testing feature is available only in LeadPages pro and advanced plan but you’ll get this in ClickFunnels Start-up package.
Another factor that sets ClickFunnels apart from LeadPages is their Affiliate Program.
ClickFunnels Affiliate Program offers 40% lifetime recurring affiliate commission while LeadPages offers 30% affiliate commission.
LeadPages also doesn’t let you join their affiliate program without being a LeadPages software user while reverse is the case with the ClickFunnels Affiliate Program.
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