Expert Secrets Review: Find Your Message & Build Your Tribe

Want to build a loyal following that will love you, trust you and buy from you? This Expert Secrets review would reveal why the book is a must-read for you.

Are you looking to create a loyal audience that would trust you and buy your products?

Or you want to create informational products, go into consulting or coaching as a business?

If yes, then the Expert Secrets book is surely a must-read for you.

This Expert Secrets book would help you learn how to build a mass following of loyal followers who will become customers and buy from you.

And you’ll also learn the secrets in developing an attractive personality so people can love, trust and follow you easily.

The Expert Secrets book is a detailed guide to identifying your expertise, developing it and building a tribe of raving fans who would love, trust and buy from you easily.

In my in-depth Expert Secrets review, I’ll take you inside the book and show you why it’s my top pick if you want to become an expert at what you do.

Get ready for a ride, let’s roll.

What Is Expert Secrets?

Expert Secrets is a 265-paged book that reveals the secrets involved in creating a loyal tribe of raving fans who will buy your products.

It was published in 2015 and is a follow-up to the best-seller, DotCom Secrets.

When you read the book, you’ll learn how to become an expert at something, change someone’s life and ultimately impact the world.

Robert Kiyosaki, who wrote the foreword of the book, described it as a map that will allow you to turn your specialized knowledge, talents and abilities into a business that will work for you.

So that’s exactly what you’ll get from reading the book.

The author of the book has a following of over 1 million and is worth over $34 million.

And in the book, he’ll share life stories from how he was able to grow his following and also grow his company, into a $300 million business venture.

Stay with me and let’s find out more!

Who Wrote Expert Secrets Book?

Russell Brunson

Russell Brunson is the CEO and co-founder of ClickFunnels, a software company that helps thousands of entrepreneurs get their message out to the market quickly using sales funnels.

He wrote the Expert Secrets book and also wrote the highly successful best-seller, DotCom Secrets.

Russell delved into the internet marketing and entrepreneurship scene at a young age back when he was in college.

He started off by selling DVDs that taught people how to make potato guns online.

It was hugely successful and he started to sell lots of other stuff online. He then realized the potential of the internet and how it can grow businesses online quickly.

Today, Russell Brunson is worth around $37 million dollars and his software company, ClickFunnels, is now a $500 million dollar online business venture.

He has created a massive cult and ecosystem around the ClickFunnels software and this includes various books, courses, software and live events.

For over 10 years, Russell has built a large following of over 1 million entrepreneurs, sold hundreds of thousands of copies of his books and popularized the concept of sales funnels,

And he is a PERFECT fit to learn how to grow a loyal following from.

Who Is Expert Secrets Created For?

Are you wondering whether you’re cut out to get the Expert Secrets book?

Hold on, I’ll help you out and give you some clarity.

Does any of the following apply to you?

You want to sell information products like a course, an ebook, consulting or coaching.

You want to leverage information projects to grow your own business.

Or you have some expertise and you think such knowledge can change the life of another person and at the same time, fill your pockets?

Expert Secrets is for you if you meet any of those criteria.

The book would help you develop your expertise in any niche and impact the lives of others while earning money.

You’ll learn how you can become an expert in ANY industry whether weight loss, affiliate marketing, dentistry, social media or even golf.

It’s all about monetizing your knowledge and expertise.

Let’s take a quick look at what’s contained inside the Experts Secrets book by Russell Brunson.

What’s Inside Expert Secrets?

Expert Secrets Book

The expert secrets book is structured into five sections:

Section #1: Creating Your Mass Movement

The first section of the book talks about how to create your own mass movement. Your mass movement, basically, is your tribe.

You’ll learn the three essential things common in all mass movements which are:

  • They each have a charismatic leader (or an attractive character)
  • Each focused on a future-based cause that was bigger than themselves
  • They each offered their audience a new opportunity

In becoming the leader (expert) of any industry, you need to first identify the particular niche you want to serve. The three most popular niches you should pick from are health, wealth and relationships.

Then, you can be more specific and pick a sub-niche from hundreds of sub-niches that exist within these three main niches.

Don’t try to go too broad by picking any of the popular niches else you’ll be faced with stiff competition. The competition in broad niches is so stiff, you would hardly get traction quickly.

So go down one or even two sub-niches and pick one that suits you.

Next, you’ll need to develop your attractive character after identifying your desired sub-niche.

In the course of reading the book, you’ll learn exactly how to create a character that attracts people and draw them to you.

This attractive character is what would make people like, trust and want to follow you. Once you get this done, you’re on your way to building a loyal tribe of raving fans.

You’ll learn four secrets in this section which are:

  • Secret 1: The Charismatic Leader/Attractive Character
  • Secret 2: The Cause
  • Secret 3: The New Opportunity
  • Secret 4: The Opportunity Switch

Section #2: Creating Belief

The next section shows you how to turn your fans into customers by simply understanding their minds.

You’ll learn to identify your ‘one thing’ (also called ‘the domino’) that you need to get someone to believe what you say.

Once you identify that ‘one thing’, you’ll be able to connect better with your followers.

Russell would also introduce you to the epiphany bridge and teach you how to uniquely come up with yours.

Epiphany bridge is the story about your emotional experience when you first encountered the opportunity or offer you’re sharing with your followers.

You’ll learn how to structure an epiphany bridge that would get your followers super excited about buying from you and literally begging you to take their money. Even more, you’ll get to learn how to become an awesome storyteller.

This section discusses five secrets which are key to understanding the mind and belief patterns of your followers:

  • Secret 5: The Big Domino
  • Secret 6: The Epiphany Bridge
  • Secret 7: The Hero’s Two Journey
  • Secret 8: The Epiphany Bridge Script
  • Secret 9: False Belief Patterns
  • Secret 10: The 3 Secrets

Section 3: Your Moral Obligation

This section is all about putting what you’ve learned in the previous sections into practice and getting your desired end result.

You’ll be using your specific knowledge to generate sales with your audience. You’ll learn about the stack slide which is quite essential to your marketing and increases the overall value of your product.

Also, Russell would teach you how to build an irresistible stack which you can sell via webinars.

This is something he has had massive success with and he will even introduce you to a formula he calls the ‘Perfect Webinar’.

You’ll learn how to arrange your webinar effectively in a way that makes it easy to take your audience from a state of interest in the product you’re promoting to a state of purchase.

It contains six secrets which include:

  • Secret 11: The Stack Slide
  • Secret 12: The Perfect Webinar
  • Secret 13: The One Thing
  • Secret 14: Breaking and Rebuilding Patterns
  • Secret 15: The Stack
  • Secret 16: Trial Closes

Section 4: The Funnels

This section is all about sales funnels. Russell dives into various funnels and also shows you how to make money by helping your followers make money.

You’ll learn how to get the right people to come into a selling environment where you can deliver your message and encourage people to take your new opportunity.

How do you achieve trust?

By building sales funnels using ClickFunnels and filling those funnels with qualified prospects

You’ll learn four secrets which are:

  • Secret 17: The Perfect Webinar Model
  • Secret 18: The Four Question Close (for high ticket offers)
  • Secret 19: The Perfect Webinar Hack
  • Secret 20: Email Epiphany Funnels
  • Secret 21: Epiphany Product Launch Funnels

Section 5: What’s Next?

After you’ve successfully created your presentation and funnels from the previous sections, the final section shows you how to fill your funnels with prospects that want to get your message.

You’ll also learn some useful things you can do to jump-start your success as an expert.

The section contains just one secret which is:

  • Secret 22: Fill Your Funnel

How Much Is Expert Secrets?

In his usual fashion, Russell Brunson is offering the Expert Secrets book for FREE only if you buy it directly from his funnel.

When you do this, you’re only required to cover the shipping fee of the book which is $7.95 for US locations and $14.95 for anywhere else in the world.

You can also get the paperback edition of the Expert Secrets book on Amazon for $13.56 and you can grab the Kindle version for $8.69.

Do you love audio content like me or have a tight schedule and would love to listen to the book while doing other useful things?

The audiobook version of the Expert Secrets book is also available through the funnel as an order bump. And just in case you’re wondering, There Is NO CATCH!

Frequently Asked Questions About Expert Secrets

Expert Secrets is a 265-paged book that reveals the secrets involved in creating a loyal tribe of raving fans who will buy your products.

It was published in 2015 and is a follow-up to the best-seller, DotCom Secrets. Robert Kiyosaki, who wrote the foreword of the book, described it as a map that will allow you to turn your specialized knowledge, talents and abilities into a business that will work for you.

You can get the expert secrets book in two ways.

  • Either you buy from Russell Brunson’s funnel for FREE (and you cover the shipping fee of is $7.95 for US locations and $14.95 for anywhere else in the world).
  • Or you get the paperback edition of the book on Amazon for $13.56 and the Kindle version for $8.69.

Some websites would offer you something valuable for free and then trick you into some paid monthly program. The Expert Secrets book isn’t one of those. The book is free with no catch, hidden charge, hidden continuity program or gimmicks.

Yes, the book is LIMITED. Only a few thousand copies were printed and when they’re gone, that’s all! So, time is of the essence and you gotta act really FAST.

Russell Brunson is offering you a guarantee he calls the “You’ve Gotta Be Crazy” guarantee where he’s giving you a 100% guarantee that you’ll love the book. Else, he’ll return your shipping fee and still let you keep the book anyway.

That’s right! So you have NOTHING to lose ordering your copy right away.

Expert Secrets Testimonials

On the order page of the book, you’ll find lots of Expert Secrets testimonials from REAL people like you who the book has worked for.

Let’s take a look at some of them.

Jayme Amos (Dental Expert)

Jayme Amos

“I’ve had to turn off our ads because there are too many people that want to work with us.”

Jayme is the CEO of the most prestigious consulting firm for startup dentists.

After he combined concepts from startup businesses and real estate, he discovered a powerful set of tools that dentists could use to get started.

Next, he wrote a book to share his expertise but struggled to be heard by many people.

But after reading Expert Secrets book, applying the “Epiphany Bridge” and other concepts found in the book, he is now impressively helping hundreds of startup dentists around the world.

He has so much business now that he had to turn off his ads and start turning people down!

Quite incredibly!

Liz Benny (Social Media Expert)

Liz Benny

“I’m able to reach people all around the world with a webinar and sell my course to a very cold audience.”

Liz Benny was well experienced as a social media manager but lacked the knowledge on how to package and sell her expertise.

She needed to build an online course to change her family’s financial situation. After Liz received coaching from Russell Brunson, she was able to build and launch her first online course.

And that’s not all. She took such detailed notes on the creation process that she now teaches other people how to build their own courses!

Liz uses Russell’s “Perfect Webinar” system that is taught in the Expert Secrets book to reach people all around the world and sell her courses to complete strangers. She is passionate about helping others turn their ideas into online programs.

Jacob Hiller (Vertical Jump Expert)

Jacob Hiller

“We’ve Sold Over 100,000 Copies Of My Book And Lived In 65 Countries In The Past 9 Years!”

Jacob had always wanted to learn how to dunk and jump higher ever since he was 6 years old. He started posting videos on YouTube showing the techniques he was using to improve his jump.

To his surprise, he gained a following from doing that and his audience wanted him to write a book for them.

Jacob learned what he needed to do to market his book online after attending one of Russell’s masterminds. Today, he has sold over 100,000 copies of his $67 “Jump Manual” ebook and is the #1 vertical jump expert in the world!


The sales from the “Jump Manual” ebook have enabled Jacob and his family to live in 65 different countries in the last 9 years.


Let me ask you.

Do you have the expertise that can change the life of someone while making money for yourself?

If yes, then you absolutely need to get the Expert Secrets book.

The book has been a game-changer for many (check the order page see the testimonials of entrepreneurs from various niches) and the secrets and concepts discussed in the book apply to ANY niche.

Expert Secrets is not just another internet marketing book you use to decorate your shelf but an actionable guide that will:

  • Help you find your voice and give you the confidence to become a leader
  • Show you how to build a mass movement of people whose lives you can affect
  • Teach you how to make this calling a career, where people will pay you for your advice

And the best part?

The Expert Secrets book is FREE (but you only cover the shipping fee of $7.95 for US locations and $14.95 for anywhere else in the world).

If you don’t like it or you feel the message isn’t for you, you can request a refund and your shipping fee would be sent to you with no questions asked!

So, you pretty much have nothing to lose getting your copy today.

Grab your FREE Copy Of The Expert Secrets book today and you’ll be on your way to becoming that niche expert you’ve always wanted to be.

Affiliate Disclaimer: I’m glad you read this Expert Secrets Book Review till the end and I hope you enjoyed it. Please note that this review may contain affiliate links to the expert secrets book. If you click one of the links and sign up, I may get some compensation which I use to keep the site active and buy some beer.. lol. Also, I am an independent ClickFunnels Affiliate, not an employee. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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